Mike Mullaney

Amplify ETFs approached me wanting to create an animated explainer video about their new Black Swan ETF. I helped the client clean up their script for brevity and comprehension. For the graphics I wanted to take a technical but playful approach including some of the animals mentioned in the script. The gridded background and parallax movement added depth that helped emphasize the complicated world of investing and probability. Steve Mullaney assisted with the sound design.