Mike Mullaney

I had the opportunity to work with Fabric on an animated brand video as a part of their website launch. We wanted to create something with bold music, big text hits, and flashy visuals. I got inspiration from the logo icon and other branding elements for the drifting circles in the background. For some of the more abstract concepts, I used simple shapes and the Fabric brand colors to give a visual and emotional representation of how Fabric makes e-commerce easier for its users.