Mondelez asked us to create a series of videos highlighting several of their snack brands under SnackFutures. These videos served as case studies showcasing the snack brands from the conceptual phase, through product testing and ultimately, packaging and marketing. We decided on focusing on a black + white sketch approach to emphasize the creativity of the brands, working from scratch and creating something from nothing.
For 11 Dollar Bill
Client: Mondelez
Mike Mullaney 